HOME

WORK

ABOUT

CONTACT

THE TASK:

When Pigs Fly Yoga is a 501c non-profit organization, dedicated to bringing wellness to the Central Florida community.


WPF is looking to redesign their website to enhance visual appeal and usability. The goal of the redesign is to prioritize collecting donations while providing an experience that can be scaled as the organization grows.


When Pigs Fly Yoga is a 501c non-profit organization, dedicated to bringing wellness to the Central Florida community.


WPF is looking to redesign their website to enhance visual appeal and usability. The goal of the redesign is to prioritize collecting donations while providing an experience that can be scaled as the organization grows.

MY ROLE:

BRAND & WEB DESIGNER

THE TOOLS:

FIGMA, FRAMER, GOOGLE DOCS, GOOGLE SHEETS

THE TIMELINE:

1 MONTH; WEEKLY MILESTONE DELIVERABLES

CHALLENGES:

CHALLENGES:

  • Small business with undefined brand direction


  • Asynchronous client communication across time zones made feedback loops harder to maintain.

OVERVIEW

WHEN PIGS FLY YOGA - WEBSITE REDESIGN

WHEN PIGS FLY YOGA - WEBSITE REDESIGN

ACTION PLAN

RESEARCH & BRAND AUDIT

GOALS & ROADMAP

  • CONFIRM MILESTONES AND DEADLINES

  • GENERATE BASIC BRAND GUIDELINES AND DESIGN FRAMEWORK

IDEATION

REVIEW & VALIDATE

PROTOTYPING & ITERATION

ASSUMPTIONS *

!

*based on client consultation

!

*based on client consultation

1

Blog functionality and e-commerce support would be secondary to usability and site mapping

budget constraints and seasonal demand may affect timeline for full site deployment.

2

motion and micro-interactions are not a priority for brand development.

3

1

Blog functionality and e-commerce support would be secondary to usability and site mapping

budget constraints and seasonal demand may affect timeline for full site deployment.

2

motion and micro-interactions are not a priority for brand development.

3

  • iNCLUDE UPCOMING EVENT LIST WITH ABILITY TO rsvp

  • iNCLUDE DONATION TAB

  • iNCLUDE sPONSORS AND SERVICES

  • BLOG WITH SEARCH FEATURE

  • MERCHANDISE AND APPAREL STORE

requirements

must:

nice to haves:

goals

BRAND CONSULTATION AFFIRMING ACTION PLAN and audit directives

1

INTEGRATE EVENTBRITE, PAYPAL/DONATION ui, AND CMS SUPPORT

2

TEST, ITERATE, AND LAUNCH BEFORE NEW YEAR (2026)

3

BRAND CONSULTATION AFFIRMING ACTION PLAN and audit directives

1

INTEGRATE EVENTBRITE, PAYPAL/DONATION ui, AND CMS SUPPORT

2

TEST, ITERATE, AND LAUNCH BEFORE NEW YEAR (2026)

3

areas for improvement:

  • Reorganize homepage to include upcoming events

  • Move navigation bar to the top

  • Adjust visual spacing (2-column frame)

  • User login is not necessary at this stage.

  • Move sponsors to homepage

  • Switch domain to dot com


PROVIDED BY CLIENT

audit

key themes:

  • Earth tones

  • Organic or rounded shapes

  • Relaxation and reconnection

  • Lifestyle photos over soft color palettes


CLICK TO ENLARGE

moodboard

OPTION 1:

OPTION 1:

OPTION 2:

OPTION 2:

analysis:

Earth Tones

  • While within the color palette, the muted brown doesn't communicate the lighthearted joy or movement of the brand well.

Asymmetric layout

  • Inconsistent positioning with lots of empty spaces.



Earth Tones

  • While within the color palette, the muted brown doesn't communicate the lighthearted joy or movement of the brand well.



Asymmetric layout

  • Inconsistent positioning with lots of empty spaces.



analysis:

Breathable

  • Lighter background improves legibility while representing the bright energy of the company's mission.

Rounded shapes and blocking

  • Improves sight-scanning ability



Breathable

  • Lighter background improves legibility while representing the bright energy of the company's mission.



Rounded shapes and blocking

  • Improves sight-scanning ability



FIRST CONCEPTS

proposal:

60/30/10

  • Using the 60/30/10 rule to establish visual consistency within the design system

Introducing sans-serif font

  • Improve overall site accessibility and add a third stage to font visual hierarchy



ALLOWED COLOR VARIATIONS


BRAND GUIDELINES

CLIENT FEEDBACK:

"i LOVE THE NEW DIRECTION!"

qUESTIONS:

  • wHAT TOOLS WOULD WE USE TO KEEP THE BLOG UPDATED? IS THAT A PART OF YOUR SERVICES

  • hOW WOULD DONATION INTEGRATION WITH PAYPAL WORK?

review/validate

MOCKUPS:

TRY ME!

overall:

  • time site remains live and active but is not attached to the listed domain due to lack of response from the client.

results

THANKS FOR VISITING!

Made with Framer

by Sierra Williams