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Boosting RSVPs for a private gallery
OVERVIEW
THE PROBLEM:
Create a mobile experience for a local art gallery to RSVP for events.
Allow users to access gallery information from their mobile devices and browse & RSVP for events that suit their respective lifestyles and preferred gallery experience to assist in increasing attendance
MY ROLE:
UX DESIGNER
THE TEAM:
1 DESIGNER, 1 PRODUCT MANAGER
THE TOOLS:
FIGMA, iPHONE
CHALLENGES:
Small collaborative team
No understanding of technical limitations
GOALS
Allow patrons to easily browse and RSVP to events
1
Allow users to align community events with their working schedules, boosting foot traffic
2
Reduce user error rates for task completion
3
ASSUMPTIONS*
Users will need easy access to event tabs and calendar details
1
Accessibility features will be fleshed out in the second release
2
Dynamic movement is expected between interactions, but is not a priority
3
*based on user interviews and desk research
REQUIREMENTS
View event list with filters
Filter events by audience
RSVP for events using a mobile device
Receive event reminders
List of gallery hours with estimated foot traffic
MUST:
NICE TO HAVES:
YESSENIA
42 YEARS OLD
BROOKLYN, NY
PEDIATRIC PHYSICIAN
PERSONAS
ABOUT:
Yessenia is a successful primary care physician in her community. Due to high demand, she has to be flexible and often accommodating to her patients' varying schedules. In her spare time, she enjoys painting, reading, and pottery. She views art galleries as a quiet place to reflect and escape her hectic day-to-day.
Rest and relaxation are just as important to your health as exercise.
GOALS:
FRUSTRATIONS:
Hone in on her work-life balance
Take a painting class
Create peaceful, reflective moments
"I'm low on time, so I need to plan things in advance but also remain flexible for my patients."
"Lots of apps aren't screen-reader friendly, so I can't get the information I need."
"Overcrowded venues drain me. I like to avoid the busy hours."
Checking event reminders
Rsvping for a event
USER FLOWS
WIREFRAMES
REVIEW & VALIDATE
Moderated usability study, including 5 participants.
Users were asked to:
Find an event
RSVP to this event
Check event reminders
Error rates and time on task were tracked and used to prioritize redesigns.
Each session was 15-25 minutes
Cluttered base navigation; priority should be given to necessary features
A search feature would be useful
KEY TAKEAWAYS:
PROCESS:
RESULTS
*WORK IN PROGRESS
CLICK ME
Boosting RSVPs for a private gallery
OVERVIEW
THE PROBLEM:
Create a mobile experience for a local art gallery to RSVP for events.
Allow users to access gallery information from their mobile devices and browse & RSVP for events that suit their respective lifestyles and preferred gallery experience to assist in increasing attendance
MY ROLE:
UX DESIGNER
THE TEAM:
1 DESIGNER, 1 PRODUCT MANAGER
THE TOOLS:
FIGMA, iPHONE
CHALLENGES:
Small collaborative team
No understanding of technical limitations
GOALS
Allow patrons to easily browse and RSVP to events
1
Allow users to align community events with their working schedules, boosting foot traffic
2
Reduce user error rates for task completion
3
ASSUMPTIONS*
Users will need easy access to event tabs and calendar details
1
Accessibility features will be fleshed out in the second release
2
Dynamic movement is expected between interactions, but is not a priority
3
*based on user interviews and desk research
REQUIREMENTS
View event list with filters
Filter events by audience
RSVP for events using a mobile device
Receive event reminders
List of gallery hours with estimated foot traffic
MUST:
NICE TO HAVES:
YESSENIA
42 YEARS OLD
BROOKLYN, NY
PEDIATRIC PHYSICIAN
PERSONAS
ABOUT:
Yessenia is a successful primary care physician in her community. Due to high demand, she has to be flexible and often accommodating to her patients' varying schedules. In her spare time, she enjoys painting, reading, and pottery. She views art galleries as a quiet place to reflect and escape her hectic day-to-day.
Rest and relaxation are just as important to your health as exercise.
GOALS:
FRUSTRATIONS:
Hone in on her work-life balance
Take a painting class
Create peaceful, reflective moments
"I'm low on time, so I need to plan things in advance but also remain flexible for my patients."
"Lots of apps aren't screen-reader friendly, so I can't get the information I need."
"Overcrowded venues drain me. I like to avoid the busy hours."
Checking event reminders
Rsvping for a event
USER FLOWS
WIREFRAMES
REVIEW & VALIDATE
Moderated usability study, including 5 participants.
Users were asked to:
Find an event
RSVP to this event
Check event reminders
Error rates and time on task were tracked and used to prioritize redesigns.
Each session was 15-25 minutes
Cluttered base navigation; priority should be given to necessary features
A search feature would be useful
KEY TAKEAWAYS:
PROCESS:
RESULTS
*WORK IN PROGRESS
