THE PROBLEM:
Create a mobile experience for a local art gallery, to RSVP for events.
Allow users to access gallery information from their mobile devices and browse & RSVP for events that suit their respective lifestyles and preferred gallery experience to assist in increasing attendance
Create a mobile experience for a local art gallery, to RSVP for events.
Allow users to access gallery information from their mobile devices and browse & RSVP for events that suit their respective lifestyles and preferred gallery experience to assist in increasing attendance.
MY ROLE:
UX DESIGNER
THE TEAM:
1 DESIGNER (ME),1 PRODUCT MANAGER
1 DESIGNER (ME), 1 PRODUCT MANAGER
THE TOOLS:
FIGMA
CHALLENGES:
Small collaborative team
No understanding of technical limitations
OVERVIEW
MUSE ART GALLERY
2
2
ASSUMPTIONS *
!
*based on our findings
!
*based on our findings
uSERS WILL NEED EASY ACCESS TO EVENT TABS AND CALENDAR DETAILS
uSERS WILL NEED EASY ACCESS TO EVENT TABS AND CALENDAR DETAILS
ACCESSIBILITY FEATURES WILL BE FLESHED OUT IN SECOND RELEASE
ACCESSIBILITY FEATURES WILL BE FLESHED OUT IN SECOND RELEASE
DYNAMIC MOVEMENT IS EXPECTED BETWEEN INTERACTIONS BUT IS NOT PRIORITY
DYNAMIC MOVEMENT IS EXPECTED BETWEEN INTERACTIONS BUT IS NOT PRIORITY
1
1
3
3
VIEW EVENT LIST WITH FILTERS
FILTER EVENTS BY AUDIENCE
RSVP FOR EVENTS USING MOBILE DEVICE
RECEIVE EVENT REMINDERS
VIEW EVENT LIST WITH FILTERS
FILTER EVENTS BY AUDIENCE
RSVP FOR EVENTS USING MOBILE DEVICE
RECEIVE EVENT REMINDERS
LIST OF GALLERY HOURS WITH ESTIMATED FOOT TRAFFIC
LIST OF GALLERY HOURS WITH ESTIMATED FOOT TRAFFIC
requirements
must:
nice to haves:
PERSONAS
YESSENIA
42 YEARS OLD
BROOKLYN, NY
PEDIATRIC PHYSICIAN
ABOUT:
Yessenia is a successful primary care physician in her community. Due to high demand, she has to be flexible and often accommodating to her patients' varying schedules. In her spare time, she enjoys painting, reading, and pottery. She views art galleries as a quiet place to reflect and escape her hectic day-to-day.
Rest and relaxation are just as important to your health as exercise.
GOALS:
FRUSTRATIONS:
Hone in on her work-life balance
Take a painting class
Create peaceful, reflective moments
"I'm low on time, so I need to plan things in advance but also remain flexible for my patients."
"Lots of apps aren't screen-reader friendly, so I can't get the information I need."
"Overcrowded venues drain me. I like to avoid the busy hours."
PERSONAS
YESSENIA
42 YEARS OLD
BROOKLYN, NY
PEDIATRIC PHYSICIAN
ABOUT:
Yessenia is a successful primary care physician in her community. Due to high demand, she has to be flexible and often accommodating to her patients' varying schedules. In her spare time, she enjoys painting, reading, and pottery. She views art galleries as a quiet place to reflect and escape her hectic day-to-day.
Rest and relaxation are just as important to your health as exercise.
GOALS:
FRUSTRATIONS:
Hone in on her work-life balance
Take a painting class
Create peaceful, reflective moments
"I'm low on time, so I need to plan things in advance but also remain flexible for my patients."
"Lots of apps aren't screen-reader friendly, so I can't get the information I need."
"Overcrowded venues drain me. I like to avoid the busy hours."
goals
1
1
2
2
3
3
ALLOW PATRONS TO EASILY BROWSE AND RSVP TO EVENTS
ALLOW PATRONS TO EASILY BROWSE AND RSVP TO EVENTS
ALLOW USERS TO ALIGN COMMUNITY EVENTS WITH THEIR WORKING SCHEDULES, BOOSTING FOOT TRAFFIC
ALLOW USERS TO ALIGN COMMUNITY EVENTS WITH THEIR WORKING SCHEDULES, BOOSTING FOOT TRAFFIC
REDUCE USER ERROR RATES FOR TASK COMPLETION
REDUCE USER ERROR RATES FOR TASK COMPLETION
checking event reminders
user flows
Rsvping for a event
wireframes
Moderated usability study, including 5 participants.
uSER WERE ASKED TO:
FIND AN EVENT
rsvp TO THIS EVENT
cHECK EVENT REMINDERS
eRROR RATES AND TIME-ON-TASK WERE TRACKED AND USED TO PRIORITIZE REDESIGNS.
Each session was 15-25 minutes
Moderated usability study, including 5 participants.
uSER WERE ASKED TO:
FIND AN EVENT
rsvp TO THIS EVENT
cHECK EVENT REMINDERS
eRROR RATES AND TIME-ON-TASK WERE TRACKED AND USED TO PRIORITIZE REDESIGNS.
Each session was 15-25 minutes
CLUTTERED BASE NAVIGATION; PRIORITY SHOULD BE GIVEN TO NECESSARY FEATURES
SEARCH FEATURE WOULD BE USEFUL
CLUTTERED BASE NAVIGATION; PRIORITY SHOULD BE GIVEN TO NECESSARY FEATURES
SEARCH FEATURE WOULD BE USEFUL
key takeaways:
review/validate
process:
